Buddhist altars take on America

First, you should know that butsudan are Buddhist altars placed in homes in Japan to honour departed family members, and that kuyo is the term for ceremonially placing or burning things on said altar to honour, pacify, etc., the departed. You should also know that Osaka firm Yagiken, who make the things, are barking mad. They are about to start marketing a small version of their butsudan, which they're referring to as the KUYO STAGE (hint, guys: in real English all caps means you're shouting) and planning to launch via a gallery they're setting up in New York, under the slogan KUYO IS LOVE.

GOOD LUCK. YOU'LL NEED IT.

[Via asahi.com (Japanese)]