Dainippon Printing's IC-chip posters

Dainippon Printing is updating the IC-chip based transmitter they'd developed for use in advertising posters to make it compatible with the FeliCa chips that now have a home in some 5 mn pockets thanks to their inclusion in DoCoMo cellphones. The idea is simple: swiping your phone near the poster gets you access to some kind of more detailed content, special-offer tokens, etc.

[Via K-Tai Watch (Japanese)]

[UPDATE: We were able to finally get our hands on an image of the Denpa Poster, as it's called. Seems a bit small...]