QR codes take to the TV

We've written before about QR codes, the complex barcodes that you can use for storing URLs or text data that are read by the cameras in most Japanese phones. These have found their way into all sorts of print media and websites, and in a logical extension of that Japanese firm Mediastick has now developed a version, the MS-CODE that can be read from a TV screen. The first use was tonight, to send messages to players during a baseball broadcast that unfortunately our fast-paced executive lifestyle didn't permit us to get home to watch. It's something of a surprise that QR codes are making no inroads overseas that we can see as yet given the considerable takeup in Japanese cellphones.

[Via K-Tai Watch (Japanese)]