The golden gum

Following on the heels of Suntory's solid-silver pissing cherub, confectioner Lotte is offering lucky chewers the chance to win a 3.5-kg solid gold replica of a pack of its gum. As the photo shows, the end can be taken off, just like the real thing, to reveal nine 100g, solid gold sticks of gum. Value is supposedly the same as Suntory's giant paperweight: Y10 mn (around $90,000).

[Read: Lotte homepage (Japanese)]