March 26, 2004

Is that the sound of a bubble inflating?

silverboy.jpgSuntory's promotional gift for its sports drink Dakara defies logic, and must be a candidate for the podium at this year's Bad Taste Awards (if there are such a thing). It's an 11cm-tall solid silver statue that replicates the pissing cherubs used in the TV ads for the drink, and adds the unnecessary decoration of three carats' worth of diamonds arrayed in a heart pattern on the chest. As you can see from the image, it is also clutching a silver can of drink.

Value is--wait for it--Y10 mn. That's close on US$95,000. And they're giving away three. All of which will have a lifespan of about ten seconds before being melted down and reborn as jewellery.

Photos of the actual thing can be seen at Suntory's website--and be warned, it's a lot worse than the artist's impression shown here.

[Via Asahi.com (Japanese)]

Posted by aragoto at March 26, 2004 01:20 PM | TrackBack