Silliest of the silly season

This gets the Lion de Merde of the Silly Season: I realise it is the Year of Turkey in Japan, but is there really any need to open an udon restaurant in Istanbul with--get this--all ingredients to be airlifted in? Especially since the stated target is "homesick Japanese tourists" rather than the locals.

Hardly the Rockefeller Centre, but still, I fear the bubble is once again upon us.

JR to open udon restaurant in Istanbul for homesick tourists