Daft technology = sign of hope

Not sure what category I should file this under, but: as reported on both Slashdot and Slashdot J already, Suntory has invented a method of advertising that has to rank among the daftest the human imagination has yet conceived: Monitor Man. It consists of a man in a sleeveless red jumpsuit and ridiculous accoutrements wandering around at public events with a 13" LCD monitor strapped to his head playing commercials for Suntory's products. Debuted this weekend at a J-League soccer match, the kids in the crowd were apparently very taken with Monitor Man (though one suspects their curiosity was of the "who's the basket case with the monitor on his head?" variety).

It seems to me that Japanese companies give vent to the sillier side of their natures when times are good, so I take this as another sign that an economic recovery is around the corner.