A glimpse of the future: interactive ads?
We mentioned Minority Report the other day in reference to gesture-based interfaces, and here's another example of a technology that hints at the world shown in the film. NTT is planning an experiment into interactive advertising in the new Minato Mirai subway linking Tokyo's Shibuya with Yokohama: it will have a system set up in a concourse tunnel that detects pedestrian movements via a brace of TV cameras and uses the information to alter the images (art, local information, and advertising) projected on the tunnel walls by eight high-spec projectors linked to PCs that are in turn fed by NTT's VAAM content distribution server.
There have been a few low-key announcements recently about VAAM, one planned use for which is to distribute content to Japan's plentiful outdoor TV advertising screens--looks like this is the first experiment into using it. Wait a while until we're all being implanted with RFID tags at birth, and those images on the tunnel wall could be addressing you by name.
[Via Ascii24.com (Japanese)]
Posted by aragoto at January 27, 2004 08:25 PM | TrackBack